A Chuffed Gift is unique because the recipient chooses which experience they want to do!  Each gift has up to 120 options from all across New Zealand

Chuffed’s office is open 9:00 to 4:00 New Zealand time, Monday to Friday, to help with your queries.  Call 07 571 1950

Our Story

About Us

The Chuffed concept emerged in early 2020.  James Fitzgerald, co-founder of the multi-award-winning Rotorua Canopy Tours, had a problem.  The borders were closed, business had dried up and the prospect of surviving on a market of only New Zealanders was the future.  How could we get more New Zealanders travelling into the regions and helping the recovery of our tourism sector?

The thought was this – what if people gifted travel experiences rather than material stuff?  What if the recipient could choose which experience inspired them the most from a huge selection?  This would create tourism spend in the regions and the gift buyer could never fail… it seemed like a good idea.

“What if people gifted travel experiences rather than material stuff?”

Such a vision required help

Two incredibly talented, Covid displaced tourism marketing staff jumped at the chance to be part of this unique gift concept – Alex Howard and Melissa Heath.

Alex hired a motorhome and travelled the North Island in winter 2020 pulling partners into the vision, while Melissa tirelessly worked to create the online and visual presence of Chuffed Gifts.

It took a while, especially trying to convince wary tourism operators that Chuffed was worth being part of.  But by November 2020 we had a suitable network of experience providers on board so we put the word out.

The results were instant – people loved the concept, filled our inboxes with ideas and most helpful of all – bought Chuffed Gifts for friends, family, colleagues and clients.

We were underway, and as 2021 rolled around we got a bit more serious, moved into our downtown Tauranga offices and took our concept on the road around New Zealand.  We’ve now built a partner network of over 250 businesses providing over 800 experiences in our gift boxes. 

The best part to date has been the feedback from our experience partners, all of whom are benefitting, after such  torrid years for tourism,  from this movement of gifting experiences instead of stuff.  We have taken great joy from this.

Stay tuned on our story – we think we can make a big difference.

Top: Alex with his motorhome ready to travel the North Island and share the Chuffed vision and our unique gift concept with all of our partners.  Bottom:  The team behind Chuffed in 2020 – Melissa, Alex and James – in our office in Tauranga.

Our Partners

The Chuffed concept emerged in early 2020. James Fitzgerald, co-founder of the multi-award-winning Rotorua Canopy Tours, had a problem. The borders were closed, business had dried up and the prospect of surviving on a market of only New Zealanders was the future. How could we get more New Zealanders travelling into the regions and helping the recovery of our tourism sector?

We’ve partnered with some of the best experience providers in New Zealand to help deliver our Chuffed vision for unique gifts, just like Off Road NZ in Rotorua.

We can gift better
New Zealand!

Chuffed is on a mission to change gift giving culture in New Zealand with a new type of gift box. We want to rid New Zealand of material gifts and thoughtless gift cards and bring about a change where the best unique gifts are about connecting people, places and businesses and fostering lifetime memories and life changing experiences.

Gift giving should be inspirational and unforgettable both for the gift giver and receiver…. that’s Chuffed’s mission.

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