Our houses are cluttered with things, mostly junk, mostly unwanted. Even when a gift is a thing the receiver wants, the giver is depriving the receiver of the choice of which of those particular things they want (e.g. specific brand, colours, or functions). In this way, gifting a thing is a rude imposition, forcing your taste and choices upon the receiver. A Chuffed experience is more memorable, meaningful, and personal; making it particularly suitable as a wedding gift. I would actually actively recommend Chuffed to friends and family.